Our story
Luxury without compromise
Exceptional European bathroom design, chosen for its craftsmanship, provenance and lasting quality. At 34 St John, we believe choosing well is the beginning of great design. We curate bathrooms for people who care about how things are made, where they come from and how they will live with them over time.
Conscious luxury
More than how something looks
Luxury isn't simply about appearance. It is about the thinking, skill and materials behind what you choose.
We seek out exceptional European makers with a shared commitment to craftsmanship, quality and enduring design. Their expertise, often developed over generations, is reflected in every detail — from the materials and finishes to the way a product is constructed.
We choose pieces that feel as good as they look, balancing timeless character with the demands of contemporary life.
For us, conscious luxury means buying less, choosing better and living with things for longer.
Beautiful by design. Considered in every detail.
With over 200 years of experience, we know what good looks like
Curated, not collected
A heritage of choosing well
Six generations. Over 200 years of knowledge.
Our story is rooted in the Farmiloe family, one of the longest-established names in British bathroom supply.
For more than 200 years, Farmiloes has supplied the bathroom trade, building generations of specialist knowledge and enduring relationships with some of the industry's most respected manufacturers.
34 St John brings that experience to a new generation of homeowners, architects and interior designers. Our heritage gives us a different perspective. We know that great products don't need to follow every trend. They need the right proportions, the right materials and the right level of craftsmanship — qualities that remain relevant long after fashions change.
That's why we curate rather than collect. Every product has to earn its place in the 34 St John collection.
European craftsmanship
Craftsmanship shaped over generations
Made by people who know their craft
The finest products begin with expertise.
We work exclusively with European manufacturers whose knowledge has been refined over generations, where traditional craftsmanship meets modern precision.
We carefully consider how things are made: the materials selected, the construction, the finish and the details you may only notice after years of use. Because true quality isn't always obvious at first glance. It is something you discover in the way a product feels, performs and stands the test of time.
Craftsmanship you can see. Quality you can live with.
Designed to be individual
Your bathroom shouldn't look like everyone else's
The most noteworthy spaces have a sense of their owner.
That's why we believe beautiful design should leave room for individuality. Our collections offer the freedom to create something personal, from different materials and finishes to furniture in colours - chosen by you - to work with your space.
The result isn't simply a bathroom assembled from a collection of products. It is a considered environment, designed around the way you live. Distinctive, without being dictated by fashion.
Individual by design.
Responsible by design
Made with tomorrow in mind
Good design should have a long view.
We consider not only how a product looks today, but how it is made, what it is made from and how long it is likely to remain part of your home. We favour manufacturers who take their materials and processes seriously, and products designed for longevity rather than replacement.
For us, responsibility isn't a trend or an afterthought. It is part of making a better choice in the first place.
Because the most luxurious spaces should not only look good today. They are made with tomorrow in mind.
Built to last
Timeless by design. Enduring by nature.
We believe longevity is one of the greatest luxuries.
That means choosing products made from quality materials, using proven techniques and built to perform beautifully over time.
We aren't interested in disposable design but bathrooms that can be enjoyed for years to come.
Buy better. Choose carefully. Keep it longer.
From our collection to your home
We do the curating so you can choose with confidence
Every product in the 34 St John collection starts with one simple question:
Is it good enough to carry our name?
If the answer isn't an unequivocal yes, it doesn't make the collection.
We search for exceptional design, scrutinise the craftsmanship and consider the materials, provenance and longevity behind every piece. So you don't have to navigate an endless world of bathroom products.
We do the choosing. You get to create something extraordinary.